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THE SITUATION

A Good Crew That Homeowners Could Not Find

The Fence Squad had a solid reputation and steady referral work. What they did not have was a website that turned a searching homeowner into a booked estimate, or a system that caught an inquiry when the crew was out on a job.

Fencing is a competitive local trade. A homeowner comparing three companies picks the one that answers first and looks like it does careful work. That is a website problem and a follow-up problem, not a craftsmanship problem.

WHAT WE BUILT

The Path From Search to Estimate

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A Site Built Around How People Search

  • Separate pages for vinyl, aluminum, wood, and chain link
  • Pool fencing, gates, and repair work called out on their own
  • Service coverage across the tri-state area
  • Questions answered on the page instead of over the phone
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A Clear Way to Ask for an Estimate

  • Fast-track estimate request on every page
  • Click-to-call that works from a phone in a driveway
  • Form submissions routed straight into the CRM
  • Project photography showing real finished work
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Follow-Up That Runs Without the Owner

  • Missed-call text back so an unanswered call still gets a reply
  • New lead alerts by text and email
  • Review requests after a job is finished
  • Every inquiry tracked in one pipeline
MEASURED ON THE LIVE SITE

Built to Work on a Phone

Most homeowners find a fence contractor on a phone. These are independent Google Lighthouse scores for the live site, measured on a simulated mobile connection.

Accessibility 97 / 100
Search engine readiness (SEO) 92 / 100
Layout stability (CLS) 0.01

Google Lighthouse 12.8.2, mobile, measured 8 September 2026. Scores change as a site and its content change.

Want the same setup?

We will look at your site, your forms, and your follow-up, then show you the three things worth fixing first.

Get Your Free Lead Leak Audit